Sunday, July 8, 2012

Satyamev Jayate: I am bothered about viewership and not TRPs

Aamir Khan is thrilled by the impact his debut TV show Satyamev Jayate has created among the lots, his show has recorded steady downfall in ratings since its inception in might.

The first episode, on May 6, recorded a most rating of three.8 tv Viewer Ratings (TVR). however since then, the ratings have declined with every passing episode. The rating declined drastically within the month of June and ended at two.9 TVR.

The advertisers are a lot of involved concerning the declining ratings as they need complained of not obtaining adequate returns, whereas Satyamev Jayate’s advertisement charges are high.
However, denying reports concerning declining viewership Aamir recently said, “I am terribly clear that our viewership is that the highest ever. I don’t grasp what the advertisers do however i'll tell you one factor. the rationale i'm not bothered concerning TRPs is as a result of the TRP range given by simply seven,000 boxes. and the way are seven,000 boxes attending to tell me what India is watching? TRP is incredibly totally different from viewership and that i am bothered concerning viewership.”

Mr Perfectionist more said he didn’t hold TRP as a yardstick for any TV programme.

Claiming that he wasn't bothered concerning TRPs of Satyamev Jayate, Aamir had said, “I ought to say this that it's sort of a dream response that we have a tendency to are having to the show and this can be the sort of response we have a tendency to needed to own. this can be the sort of impact we have a tendency to needed to own. this can be the sort of discussion we have a tendency to had hoped to get and discussions among folks across, you know, the country - whether or not it's tiny cities, villages or cities, across economic teams. which is strictly what's happening and me and my entire team is absolutely happy this.”

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